This luxury jewelry store is no stranger to upscale retail design. As the Houston area Patek Philippe retailer, deBoulle knew they needed more space when they brought on Rolex as a second luxury timepiece brand under their roof. Our team was brought in to establish the new store design, and we were up to the challenge of meeting the needs and tastes of three separate brands.

Working with the deBoulle existing designs in Dallas and Houston, we created a welcoming plan layout with a hospitality lounge that will serve as a diamond and gemstone showcase. The interior design blends portions of the Dallas and Houston retail locations while introducing new material selections and custom designs. As the local architect for the watchmakers, we were in constant communication with the brands to execute their vision and make the designs work together.

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