This new nail salon concept is going to shake up the express nail service market. The Drip Nail Salon offers a luxury experience in a spa-like environment paired with express services and enticing price points. Our client originally came to us for help designing the salon, and we were able to start at the very beginning to define the brand and strategy.
The brand purpose, vision, mission and values are laid out for the team to use as the north star as they grow. We layered in the supporting graphic elements and a guide for the salon aesthetics to round out the brand guide.
The first salon is now open in Houston with so much success that landlords and property managers are asking to get a store in their building.