Skinclusive is a new approach to dermatologic care, focused on providing skincare to traditionally underserved groups and celebrating skin of all types and tones.
Our client originally approached us to design a clinic, and during our discussions we realized she needed more than just a physical space. We walked her through our Why of Design™ approach to distill and document her vision and passion into a set of brand standards. We looked closely at the different markets she wanted to serve, the ways her business would differentiate from competitors, and what her patients want and expect from her brand. Our creative direction is the guide for her team to follow, ensuring consistent brand recognition and authority.
The next step is for our team to translate the Skinclusive vision into a physical space that reflects and supports the brand’s purpose, vision, mission and values.