26. Architecture Communities
As an architect, it is important to promote your architecture portfolio and get as much publicity as possible. Publicity and high visibility inevitably leads to more project leads, because the more exposure you have, the more clients are aware of your existence. This is very logical. Unfortunately, architects are sometimes illogical.
By this point in our make-believe artist’s story, you’re probably nodding along gleefully, daydreaming about the first commission you’ll get for your beautiful Monet reproduction…er…interpretation. But wait a minute…what’s this? Instead of uploading your images and distributing them to friends and family, or utilizing a direct mailing list that would actually put your art in front of those with buying power, you choose to upload your portfolio to: an online artist community.
This, my friends, is what we call a marketing fail.
If you create art, do you market it to other starving artists who can barely afford to buy their own supplies? Nope, they’ll just end up adding an extra daub of paint and calling it their own work. If you repair appliances, do you try to offer your services to another appliance repair company? Of course not; they can do it themselves!
Somehow this logic is lost on architects. Architects believe that if they upload their portfolio to an online architecture community, that someone with lots of money will ‘discover them’ and become enamored to the point of throwing money at the screen until it trickles through the interwebs directly into their pocket. This is the clever lie that all architecture communities seem to promote:
The internet is a magical place, full of rich people with money who want to give it to you. Somehow, they’ll stumble upon a nerdy, obscure, architects-only website and suddenly decide that this is the meaning of life. As such, they’ll change their wills and donate all the money to the ‘great cause of architecture’. (Which so happens to include your project idea from sophomore year of college even though your professor said it would never be built.) With this newfound pot of gold, you can finally build the design and become the famous starchitect you were always meant to be.
Architects are blissfully ignorant, and will continue to populate the online architecture communities in hopes that one day, their ideal client will meander through and hire them for the project of a lifetime. Until then, they’ll eagerly comment on their own projects, boosting their exposure among other unemployed architects.
I guess if your project really is that good, then ignorance is bliss.
Written by: Brinn Miracle