1. San Serif Fonts

The Latin letter Ā, upper- and lowercase, sans...

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The easiest way to tell what style of architecture someone likes is to find out what font they favor.  Every architect and designer will be taught at some point (usually first year architecture school) that Times New Roman is an ugly, distracting font and that one should never let it grace a piece of paper.  Those same professors will then instruct students to use only san serif fonts, such as Arial.  San serif fonts are clean, streamlined, and much easier to read.  It is here that the hatred for squiggly script and letters with tails is born.

Sure, there is a certain cleanliness to sans serif fonts, but let’s be honest:  calligraphy script is freaking sweet.  And who hasn’t had the urge to write something ‘questionable’ in the Walt Disney script just to see what happens?

Image representing The Walt Disney Company as ...

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The truth is, these professors are all modernists and post modernists who see no value in ornamentation.  And squiggly tail fonts are ornamented, just like those Corinthian columns!

The real battle here is between classicism and modernism and all that they stand for.  So if your architect friend is scoffing at your email signature because you allowed that ugly Times New Roman appear at the bottom, ask them what their favorite font is.  If they say Arial, ask them why.  If they say ‘because it’s clean and easy to read’, you can commence babbling on about communist propaganda and how classicism is dead.  However, if they answer something other than a clean, streamlined no-frills font, congratulate them on having an opinion and sticking to it.

My bet is you’ll find that architects like sans serif fonts.


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